YouTube Copyright Match Tool : Newly Launched To Protect Content Creators

The popular YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees— Chad Hurley, Steve Chen , and Jawed Karim in February 2005 of which Google bought the site for US $1.65 billionin November 2006 with YouTube now operating as one of Google’s subsidiaries .
The website and video sharing service allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It can be accessed on PCs, laptops, tablets and via mobile phones with content ranging from video clips like TV show clips, movie trailers, music videos, documentary films to audio recordings, live streams, and other content such as video blogging, and educational videos.

With 1.8 billion users, YouTube has become a powerful marketing platform for small businesses. These small business owners engage with their customers by creating videos about the products and services they offer, alongside tutorials and more.

However, in a bid to encourage content creators to do what they do best which is creating content, YouTube has released a new tool that it hope will help cut down on the problem of video theft and duplication.

The new system is called Copyright Match, and is different from the existing Content ID system, but it uses a similar matching technology

According to YouTube, the tool has been on testing for almost a year now and is now ready to be opened up to a larger portion of its community.

The reason for “Copyright Match” is because YouTube has faced lots of criticism for failing to do enough to prevent copyright infringement on the platform.

It should be noted that Copyright Match is only “intended to find full re-uploads”. Albeit innovative, it offers no protection against clips being stolen by other users.
In a blog post by Youtube it stated

“Today we are excited to announce the new Copyright Match tool, which is designed to find re-uploads of your content on other
channels. Here’s how it works: after you upload a video, YouTube will scan other videos uploaded to YouTube to see if any of them are the same or very similar. When there is a match, it will appear in the “matches” tab in the tool and you can decide what to do next”. To know more about the tool click the blog post.

There are 5 important things to note about this tool.

1. It protect the first person to upload the video to YouTube. The time of upload determines who should be shown matches

2. This tool is intended to find full re-uploads. If you find a clip of your content that you’d like removed, you have to report it via the copyright
webform only

3. Once the tool has found a match, the owner can choose to either do nothing, get in touch with the other creator, or request that YouTube remove the video

4. When a request for removal is given, it can be with or without a 7-day delay to allow the uploader to correct the issue themselves.

5. Takedown requests are usual reviewed to make sure they comply with YouTube’s copyright policies

Finally, the Copyright Match Tool differs from the Content ID. It does use similar matching technology used by Content ID, but is a unique tool designed especially for YouTube creators who have problems with unauthorized re-uploads



By Precious Akinkuolie


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